Plaude Apparel

Graphic Design for Fashion Design

I made this logo for my fellow designer Kristīne Plaude and her newborn (then) fashion brand.
“Plaude” is the feminine form of “plaudis”, which means “bream” in Latvian. Actually it's quite a common Latvian family name. The other meanings of this word in any language tend to have something to do with applause (“plaudere” in Italian = “to applaud” in English). Paradoxically, the shapes of the fish and the human hand are quite alike. So, enter the Handfish (or Fishhand). Check out Plaude Apparel online store.