• visual identity
• consulting / workshops
The scope of my work mostly focuses on graphic design for cultural organizations and institutions, events and hospitality establishments. I have also done some work for clients in sports, fashion and retail.
I have an extensive experience (20+ years) working for international and domestic advertising agencies. I even owned a small one at some point. I don't do advertising anymore though.
Please note that this site does not feature any mock-up or fantasy projects. Everything you can see here has been paid for by someone or is done because of my personal involvement in a particular cause.
I am constantly looking for new thrills, so do not hesitate to contact me if you have an interesting project where I could take my craft to a new level.
I have no formal arts education, though I was privately tutored in drawing, painting and visual composition as a kid. Instead, I briefly studied commerce and philosophy. To me, graphic design is an expression of my world view and how I see myself as a visitor on this planet.
Here you can read sort of a manifesto which, in some form, has been around since 2003 or so, but I keep updating it time to time. Hopefully it explains my relationship with all this stuff.
Semiotic Ecology 3.1
01. Simple geometric forms and colours are powerful symbols in and of themselves.
02. Image is the language of the unconscious. We are genetically predisposed to react in a certain way to certain things we see.
03. Our perception is instinctive and much less defined by our intellectual and cultural ballast than we wish to admit. The nascent science of bio-semiotics has proven that there are symbol systems which are understood even by plants. Apparently, basic communication between life-forms does not require the presence of a nervous system, not to mention the highly evolved human brain.
04. Ancient people drew representations of animals on cave walls to succeed on a hunt. Gradually these drawings were stylised and eventually became writing. To this day, shamans and sorcerers use visual symbols to communicate complex subliminal messages and achieve far-reaching goals. They call it sigil magic. Each picture is a sigil in a way, yet there is no magic at all. This is just how our brains work.
05. Today, we live under a constant onslaught of information. It is estimated that a contemporary average urban person processes 3000 times more information each day than a 17th century European farmer in his whole lifetime.
06. Each of us pay just milliseconds of attention as we walk by a billboard or an advertising stand, or see a web banner. Our poisoned brains grow numb to all those ersatz, surrogate emotions. So why bother?
07. In many cases the objective of the communication is displaced by personal ambition, aesthetic preference and prejudice of the individuals involved in its creation. The process replaces the result as the primary objective.
08. Moreover, thus misconstrued, yet super-saturated imagery and narrative of advertising distorts natural semantics. Among other things it destroys our language, both verbal and visual, creating meaningless parasitic figures of speech and imagination.
09. Vast majority of the people lack the aesthetic perception and/or visual imagination. They look, but they don't see, they don't focus on details. They are in a constant hurry. All they see are primitive symbols, which the mind forces to fit pre-programmed, rigid memetic constructs. This is my personal inference from 20+ years in advertising, dealing with both clients and the management. So most of the imagery we, graphic designers and all ranks of creatives produce, is basically semiotic and semantic noise/garbage, a mental equivalent of ubiquitous plastic packaging that litters and pollutes our physical world.
10. Once initiated, a communication has to convey a message. It can be aggressive, unpleasant or irritating, but it should never be meaningless. We just don't have the time.
11. Still we need advertising and design. We need to announce and sell things, and make them presentable, pretty. Why won't we do it in a rational, modern way? It’s not anymore such an alien concept to recycle and reduce the use of packaging and other unnecessary things. To consume less, even if we can afford more.
12. So let’s clean up our visual/mental space as well. Reduce the overload.
13. Simple design can be very powerful, even if it does look effortless. Combining will, imagination and skill, one can produce an image that communicates the intended message clearly, without noise and bling.
14. Minimalism just means being considerate to other peoples brains.
15. So if you care, make it simple. Demand simplicity in communication the same way you demand clean air, clean water and clean food.
16. Embrace minimalism.
17. Thank you for your time.
Riga – Paris — Amsterdam — Berlin — Riga
2003 – 2020